ABOUT APRIL CASTAWAY

APRIL CASTAWAY- TO OPEN UP FROM ISOLATION/ OPENING THE WORLD AROUND A PERSON

APRIL CASTAWAY, LLC, IS A CLOTHING BRAND AND PRIVATE COMPANY FOUNDED BY DARIUS "DRATTI" CARMICHAEL, CREATED WITH THE VISION TO REACH OUT TO MASSES AS A GLOBAL LEADER IN APPAREL AND CLASSIC STREETWEAR. TO UNDERSTAND OUR BRAND IS TO KNOW THAT IT IS MORE THAN THAT; IT IS A MOVEMENT! THE MEANING OF ITS NAME IS  WOVEN INTO EACH FABRIC IT EMBELLISHES. APRIL DERIVES FROM THE LATIN WORD, APERIT, WHICH MEANS "TO OPEN UP". THE WORD CASTAWAY "MEAN SOMEONE WHO IS ISOLATED, DESTITUTE, ALONE". ONE CANNOT SEE THE BEAUTY IN FLOWERS UNTIL THE SHOWERS IN APRIL OPEN THEM UP. APRIL CASTAWAY CORE VALUE IS TO BECOME A CATALYST, TO OPEN UP THE WORLD AROUND A PERSON. OUR MISSION IS TO INSPIRE THE CULTURE TO TAKE TIME TO EMBRACE ONE'S DIFFERENCES, AND ENCOURAGE THE CREATIVITY THAT LIE WITHIN US ALL. OUR GOAL IS TO EMPOWER THE WORLD TO BREAK OUTSIDE SOCIETIES NARCISSISTIC MOLD, LEAD WITH OPTIMISM, AND CELEBRATE ONES ELEMENT. WHAT WE HOPE IS THAT EVERY PIECE IN THE APRIL CASTAWAY BRAND CULTIVATES A CONVERSATION THAT INCITES THE MIND TO BLOSSOM LIKE THAT FLOWER IN APRIL...

GET READY TO BLOSSOM WITH US!..